Tuesday, September 6, 2011

大便

那天同事说,你就好啦,明天不用来返工。娃笑笑。
他们不知道娃每天都在做工。每天都不在做工。去公司的时候做工,没有去公司的时候也做工。回到家里也不像他们可以休息。娃虽然比他们迟起床,可是娃也很“早”上床啊。有时候赶起来,早到3、4点,也不奇怪。不要以为娃皮肤很好,娃的雀斑都跑完出来了。比一般auntie早10年啊。
朋友遇到娃最喜欢问娃做什么工,浆得空的。maleh! ho鹿来做做娃做的东西啦,娃保证鹿绝对不明白娃是怎样安排娃的时间的。还有时间在这里bok,fb,去吃东西,和朋友聚餐...就像娃不明白为什么工作非得要朝九晚五,甚至早到迟走,工作却做不好一样。



最糟糕是每张名片的工作都不是单纯的打一份工。
左上角的说是web editor,却包嘎料超过3个网站的编辑、设计、文字、图片,以及长久的维护。
除了从零开始,还要花很多时间参考和研究。然后再从本来配眼镜配爽,到最后不戴眼镜都看不久电脑的情形。
之前参加社交媒体峰会,获悉社交媒体公司都会有好几个部门来做我一个人坐着的事,娃劳,觉得自己好幸运啊可以学那么多东西 -.-" 然后加上参加峰会的两天因为“和工作无关”都不算在工作天里面。。。娃欲哭无泪。早知道就不要去,浪费娃宝贵做freelance的时间。本来jot下来的笔记,句句都是经典,还想要弄个参加报告,结果就被娃冷藏在这里很久很久。现在原封不动,copy and paste在这里。啦啦啦。

Big social experiment.
Many companies stumble blindly into it without proper planning.
100 ways to measure social media success.
Social media is not cheap, it needs investment.
Because it needs investment, investor needs return of investment.
R.o.I is business metrics, not media metrics.
Non financial impact is not ROI yet, it's all potential.
First, we need to understand where we are now. Our position.
1.Getting focused.
Identifying goals.
Develop strategy to get message across social media
Getting respect. Identifying influence.
Getting emotional. Recognize sentiment. Positive or negative or neutral?
Getting response. Triggering action.
Getting the message. Hearing the conversation.
Measure it, new customer,new transaction,cost reduction?

Social media is not free. It's not cheap.
Social media takes time. Takes technology.
The roles involve....
B.O.D
Senior management
IT
corporate communication
online specialist
social media specialist
social media manager
account consultant manager
account consultant
web consultant
creative department
content writer
admin
web developer.

To make people engage their emotional to your brand or product.

Return of investment.
Gain of investment-cost/cost of investment=ROI

Social media is not just a sales channel.
It is a business necessity.

You should not pay attention to new technologies but new cultural practice.

Curiosity..answers are easy,questions are hard.
Trifles, trends, truths.
Knowledge management..access is better than ownership....evolution of the database.
Networks....connection...the easiest way to change your life, is change your friends.

Social media is more to farming to hunting.

Measurement. Hits. How idiots track success.
Health. Go slow to go fast.
Culture. Three c of leadership, culture,culture n culture.

CEO of airasia X said...don't believe in ROI in social media.

Unlocking values via social media audit and planning.

How do u systemically identify the different opportunity?
-branding
-customer acquisition
-customer service
-public relation
-product development, management

social media corporate objectives:
-creative plans
-content plans
-audit n planning

social sharing...fb, twitter, google +1 button

a fb fan spends $71.84 than non fb fan. (balenciaga)

fr fb fan into real consumer.

F-commerce
facebook deals
check ins coupons
facebook credits

social media doesn't lead business, good products n services do.
social media is just one of the media. it is a tool. we can't and shouldnt judge ROI just based on social media alone.

in social media, content is not king anymore.
Conversation is. (dave duarte)

digital presence vs real life presence.

some ppl took it too least serious while using social media. they talk bad about their company, their superior etc. they r so assured tht the bad comments will not be streamed to someone in the management. but we all know the power of social media. so be careful, or i shud say behave urself. dun regret one day. maybe just a status will cost u big loss. u may just want to relief your negative emotions, or stress...but make sure ur friendlist and privacy settings are secured enough. fr wat i know, there is no 100% security in internet, in human.

blogger ethnic????critic constructively???proper use of language???
grammar?? syntax??? hahahahahahaha
plagiarism?? of coz not..
satire..
proof reader....
dun post if ur main objective is any of...self gratitude...y not???? wakakakakaka 我就整天浆啊~~啦啦啦

说是句句精华啦,可是娃也是直接跳过,接下来介绍左下角的名片。
这份工娃连position都不敢写上去。娃系自己的老板,自己的苦力,自己的会计,自己的追数佬,自己的设计师,自己的account executive,account manager,key account servicing, marketing, sales,IT,web designer,designer, QA,procurement,admin,event manager,event exec,runner,dispatch.... 鹿问娃proud不proud,娃是非常proud的,尤其是国际药厂在好朋友已经离职的情况下还是继续雇用娃的服务。可是却也很累啦。当然很累也不是这份工的原因。是全部全部加起来.......

右边的就是一个执行秘书仔。当一个人的秘书本来就很杂很多工的。写文告、写公函、联络叔叔伯伯、收集资料本来就很够力了。还要当很多人秘书。加埋财政。加埋web maintenance...

写到这里娃真的很庆幸啊。终于有假放了。

可是放假是好事吗?

今天同事问娃怎么不是他陪娃去。他波钱啊。哦也难怪啦要结婚买屋子要钱装修也要钱。娃说娃也有出啊!!!然后同事说,做么我女友说那些都是我的责任的??娃说,对阿,那原本就是鹿的责任啊。

回到来要鹿买个干电池小风扇给娃带去玩,鹿在那里很不情愿。娃就很想哭了。娃旅费都是自己出的啊。明天开的支票是娃把储蓄挪出来才开到的啊。娃婚纱照也只是找团购的。甚至rom已经做了自己的预算了。娃也很忙,娃甚至比鹿还要忙娃只是不喜欢看起来很忙罢了啊。

娃问妈妈。娃到底有没有选错啊。

然后就很想哭了。

公司HR说娃多做了6天,整天说娃来太多天了。扣了下礼拜的3天,还有3天。








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